Finding your holy-grail foundation is something every girl wants but isn’t really that easy. Because how do you know what the right foundation is based variables like texture, consistency, shade and additional skin benefits. So when I came across this ‘Guide to Foundation’ by Jenna Menard (Clinique Global Colour Artist) I thought it may be helpful to share this on the blog to anyone that has questions about what foundation is right for them! So let’s look at Jenna expertise and insider secrets on how to get the best out of our foundations:
Focusing on what you want from a foundation should be the first priority. Since everyone’s skin is different – it’s important to pick a texture and consistency that works for your specific needs. For example, if you have very dry skin you might want to consider a cream or liquid foundation and avoid powder formulas altogether. If you are looking to simply even out your complexion without too much coverage, you want to avoid full coverage foundations and gravitate towards a tinted moisturiser. If you have slight redness in certain areas, you can focus on masking just the redness rather than covering everything with concealer.
Jenna: “I gravitate towards foundations that provide a more natural finish where I can control the level of natural vs matte by using powder. Getting someone’s complexion to the point where it looks naturally flawless is what I strive for. A bit too much coverage can look overdone and too little might not look polished enough, so I slowly build until I achieve the desired coverage.”
Shade selection is the most important factor in choosing a foundation. No matter the formula, if the colour is wrong you really cant hide it! Its also vital to take a close look at the shade on your own and in various lighting situations. Pay attention to the colour of your face in relationship to your body – specifically the shoulders and chest – the areas closest to the face. Also, go into the bright daylight as its the best light to decide whether the shade, texture and finish provide the complexion you’re looking for.
Should age be considered when choosing a foundation?
The same rules apply to choosing a foundation – you know what your goals are and choose a foundation that helps you with the problems you have with your skin. No matter your age there is a foundation that is best suited for you at this time in your life. In three years it will be different but thats because you change, your skin changes, and you have to make adjustments as those changes happen.
What to consider for mature skin?
When working around fine lines and wrinkles, application is vital. You should avoid using extra product close to fine lines and makeup can settle within them, highlighting them even more. After applying foundation, take a dry makeup brush and blend over these areas to remove the extra product to keep it from settling. I encourage lightly powdering the skin to help set foundation and keep it stable.
Different foundations for winter and summer
As much as you protect your skin with SPF between winter and summer there will most likely be a difference in skin tone between the two seasons. Jenna: “I always recommend having two shades of foundation on hand at all times. An alternative is to have a standard base shade and use something to darken your winter shade during the summertime. I recommend blending a product like Uplighting Liquid Illuminator with your winter foundation shade to transition you into the summer season.”
Foundations with SPF
Jenna: “I highly recommend using foundations with SPF. It will help protect you from the sun on a daily basis, therefore working to prevent dark spots, fine lines ad wrinkles by overall UV damage from occurring in the first place.” But just as treatment foundations should not replace your normal treatment products, foundations with SPF should not replace your normal sun block routine.
Is loose or pressed powder best after foundation?
Applying powder after foundation will help your foundation stay longer and provide an added protection against shine. Jenna: “Whether using pressed or loose, I suggest using a brush so you are able to work it into the skin as best as possible rather than have it lying on top. I love using a Bronzer/Blender Brush to apply powder. It allows me to powder the whole face quickly and evenly.”
Tips for highlighting
Highlighter can be used in many different ways. Jenna: “I love to add a touch of “realness” to the skin after foundation by applying a dab of highlighter to the highest part of the cheekbones, the bow of the lip and the bridge of the nose.”
Common application mistakes
Too much product too soon: it is essential to gradually build up to the coverage that is needed. Start with minimal product and then work your way up. Not blending enough: be sure to blend the product into your skin to the point where it becomes your skin, rather than sits on top. Using dirty applicators: use disposable sponges or be sure to clean your brushes with cleaner regularly.”
Was this guide to foundation helpful? I hope so! Now just to clarify, this post wasn’t sponsored by Clinique or anything – I just thought these tips might be useful for people out there trying to find their perfect foundation. When it comes to one of my favourite foundations (because I can’t limit myself to just one) I do have to admit that Clinique Stay Matte Foundation is most definitely a staple in my makeup collection.
This foundation is just perfect for my every-day look. It has a lightweight gel-cream texture that provides all day coverage with a slight matte finish, keeping my face shine-free and feeling flawless. I mix it up between shades 6 and 9 depending on the season (or if I’ve been fake tanning). I just apply it with a stippling brush, blend it all in and then don’t worry about finishing it off with powder. Which gives me a natural look with still providing coverage. Winner!
So what is your favourite foundation and why?