A couple of months ago, I was invited to attend the top-secret launch party of Jimmy Choo’s new fragrance “FLASH” right at the top of one of the coolest buildings (the Gherkin) in town. However, at the time we were all sworn to secrecy to reveal anything about the name, bottle or the campaign until it had launched officially. In January the Jummy Choo FLASH perfume hit the stores which means I can now finally reveal everything about it. The launch party was quite the flashy affair, with the fragrance being unveiled amid hundreds of flashes reflecting the bottle’s inspiration – a paparazzo’s flashbulb!
FLASH, is the second fragrance by Jimmy Choo and Creative Directors Sandra Choi and Simon Holloway told us at the launch party all about the distinct vision they had for this perfume “FLASH is about the cool rush of excitement and the sense of power a woman feels when dressed in a pair of sexy shoes. Its character which is both heady and effervescent, captures this perfectly.”
The campaign for the fragrance, shot by photographer Steven Meisel featuring model Natasha Poly captures this vision to reflect the mood of luxury and glamour, while revealing a hidden sense of fun and the forbidden.
The fragrance itself, designed by perfumer Christine Nigel, is a gorgeous white floral scent featuring top notes of pink pepper and strawberry that give it a more modern and exotic twist.
Here is the lowdown:
Top Notes: Pink Pepper, Strawberry, Tangerine
Heart Notes: Tuberose, Jasmine, White Lily
Base Notes: Heliotrope, White Woods
I have been wearing this fragrance a lot in the last few months and have to say I really like it. It’s soft enough for day-time but also fun and sexy for a night out on the town! Apparently he designed the fragrance with the Jimmy Choo woman in mind who is self-confident, urban, sexy, rebellious and sophisticated.
Moi? With a spritz of this stuff…for sure ;)
Jimmy Choo FLASH EDP retail prices start from £36/€45 (for 40ml) and there is also a Body Lotion and Shower Gel. All available now worldwide. Is this a fragrance you’d be keen to try?
Well here is your chance; I am giving one lucky reader a chance to win one 100ml bottle EDP of FLASH – valued at £62/€95! It’s easy, peasy; just enter via the Rafflecopter form below! Entry is open internationally and closes 1 March 2013. GOOD LUCK :)