Wow I honestly can’t believe that it is October already; 2011 is just flying by! As much as I love summer, I am also a big fan of autumn; the changing of the seasons, the coloured leaves on the roads and those beautiful chilli but sunny autumn days.
These days October is also known world-wide as Breast Cancer Awareness Month. This is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. The campaign also offers information and support to those affected by breast cancer.
A few days ago I was invited by the Estee Lauder Group in London to learn all about the 2011 Estée Lauder Companies’ 2011 Breast Cancer Awareness Campaign. Did you know that The Breast Cancer Awareness Campaign actually began in 1992 when Evelyn Lauder and Alexandra Penney created the Pink Ribbon together? It is now the universal symbol for breast health worldwide!
At the event the Estée Lauder Companies talked about celebrating its 19th year in the fight against breast cancer. The theme for their 2011 BCA Campaign theme is “TOGETHER. Connect. Communicate. Conquer. For a Future Free of Breast Cancer.”
There was an inspirational speech about the importance of breast cancer awareness which touched many of us because it seems almost everyone knows someone personally affected by breast cancer. They also showcased the Estee Lauder Group products people can buy in this year Pink Ribbon Collection to support the Breast Cancer Research Foundation. Here is a selection of the products on sale now:
♥ Clinique’s Great Lips, Great Cause Key ring lip-gloss set feat. 3 mini Long Last Glosswear glosses – £15. 15% from purchase donated to The Breast Cancer Research Foundation.
Available at all Clinique counters and at www.esteelauder.co.uk
♥ Estée Lauder Perfectionist [CP+] Wrinkle Lifting Serum with Pink Keychain – £62.
£10 from purchase donated to The Breast Cancer Research Foundation.
Available at all Estée Lauder counters and at www.esteelauder.co.uk
♥ Aveda Breast Cancer Awareness Hand Relief – £16.50.
£2 from purchase donated to cruelty-free breast cancer research. Available at www.aveeda.co.uk
♥ Donna Karan Cosmetics Limited Edition Donna Karan Cashmere Mist Candle – £29.
£1 from purchase donated to The Breast Cancer Research Foundation.
Available at John Lewis Partnership stores & at Harrods, London
♥ Estée Lauder Jewelled Pin Pink Ribbon 2011 £10. This twinkling collectible pin is a simple, elegant way to show your support of Breast Cancer Awareness. Because breast cancer doesn’t just affect women; this year, a blue stone has been added to the ribbon pin to represent the 1% of men who are affected.
These products are available at the above mentioned counters from 3-31 Oct 2011 (while stocks last).
Also part of the limited edition 2011 Estee Lauder Pink Ribbon collection is the Lavish Pink Pure Color Crystal Lipstick. Priced at £18.50 (of which £10 goes directly to the Breast Cancer Research Foundation) you get a full sized BEAUTIFUL pink PureColour lipstick, inside a pretty pink clutch.
It’s such pretty, ultra soft, moisture-rich, sheer cool pink with a subtle sparkle!
So what are you waiting for – let’s raise awareness and click HERE to turn the world PINK!
Find more information on the Estee Lauder Breast Cancer Awareness Campaign online at www.esteelauder.co.uk/about/breast_cancer_awareness_index.tmp Thanks everyone :) xoxo