Back in September I was invited to HIX at Selfridges to get an exclusive first sniff at the Reiss fragrances for him and her! British Fashion House Reiss is one of my favourite top-end high street brands because of their their beautiful but affordable luxury clothing and accessories.
Having recently celebrated 40 years, founder and MD David Reiss felt now was time to branch out into the beauty industry starting with two debut fragrances – Reiss Grey Flower for Women and Reiss Black Oudh for Men. Both fragrances are modern classic scents with unique formulations featuring hand-picked ingredients that represent style, design and elegance, all at the heart of Reiss’ DNA.
Ingredients were handpicked by David together with award winning perfume designer Azzi Glasser to create unique scents. When I was at the launch at Selfridges I got to meet the ‘nose’ Azzi Glasser herself, who told us she’d actually spent nearly four years perfecting these two fragrances.
“Reiss has an artisan approach to clothes, the attention to detail is phenomenal and this is something that I immediately connected with. David [Reiss] has wanted to launch fragrances for years but he was adamant that they should be sexy and smell expensive. Luxury was key.” Azzi Glasser
Black Oudh for Men is an alluring and enticing fragrance opening with fresh aromatic top notes of Laurel Leaf and green Cypress, descending into the deepest Heart accord of Sequoia Wood, Clary Sage and Vetiver. Finally Black Oudh, Black Musk and Amber at the base make this a magnetic and alluring fragrance.
Azzi feels that a fragrance has to encapsulate a moment, which could be a mood or even something more tangible. About Black Oudh she said; “I was inspired by a man’s neck. That warm smell when he wakes up. It’s a little dewy. Very masculine and unique”.
Grey Flower for Women is a seductive, mysterious and deeply addictive fragrance. The Armoise and Pimento Berry balance the seductive centre of Sequoia Wood, Jasmine Noir and Cocoa Leaf, followed by the velvety warmth of an addictive base of skin musks, Olibanum, Amber Crystals and Patchouli and Baies leaving an unforgettable scent.
“Grey Flower gets its name from hydrangeas which have a beautiful greyness to them if you look closely. The idea was to go deep into the heart of the scents. But not towards florals, we wanted something richer, sexier”. - Azzi Glasser
I was very surprised with these two Reiss fragrances as they are definitely not anything commercial. They avoided anything floral and made a bold statement instead by going for deep, seductive base notes. They might not be for everyone but that what gives them an edge and makes Reiss stand out against the standard high street competition.
Reiss Grey Flower for Women EDP 100ml - £49.00, 50ml – £35.00 and 30ml – £25.00.
Reiss Black Oudh for Men EDP 100ml - £49.00, 50ml – £35.00.
The Reiss Fragrances are available online at www.reiss.com and at Reiss stores nationwide. Plus from Wednesday 4th December until Monday 16th December Reiss is offering a personalised engraving service (£5) at www.reiss.com/parfums. Could make a nice Christmas gift?
Have you tried these new fragrances yet?