Dutch retail institution HEMA launched their 7th UK store on Monday and I was there to help them celebrate and talk to people about what makes HEMA so great. I realise that many of you may have never heard of HEMA, so let me start by telling you a bit more about them.
To me, HEMA is one of the most iconic Dutch brands out there and I grew up with it living in the Netherlands. They have actually been around since 1926 and are celebrating their 90th anniversary this year, which is quite something don’t you think? HEMA is known for its high quality, expert designs and affordable prices for everyday essentials – and I love the concept that they design & make all of their all their products (which range from beauty, food, stationery, kids and homeware) in Amsterdam. People often describe HEMA as the Dutch IKEA or Tiger Tiger but I think the quality and range available in products for items like clothing, beauty, home and food is so much better than either of those brands.
Like I said, I’ve known HEMA all my life growing up in the Netherlands. So when they were launching their new London Euston Station store and asked me to be an expert on the night on all things food for this event I couldn’t be more excited. I was asked to select and display products that I have a personal connection with and which bring the dutch foodie traditions to life. Didn’t my table look full of incredible treats? So let me tell you guys also a bit more about my #HEMAhacks and knowledge on how to eat like the Dutch.