Fact 1) I love Gwyneth Paltrow, so everything she represents makes me go “oooeeeh gimme gimme gimme”
Fact 2) BOSS Nuit Pour Femme is one of my current favourite night time fragrances…
So you can imagine my excitement when I found out that Boss is launching their new fragrance; BOSS JOUR Pour Femme at the end of this month. The inspiration for this new day time fragrance is ‘the first light of day’ – as they feel that at this time of the day the BOSS woman takes a brief moment to prepare herself for the day ahead and feel inspired to pursue all its opportunities.
“With a combination of delicate white flowers and vibrant citrus we were able to create something feminine, elegant, and sophisticated. The aim was to not only make women feel beautiful, composed and inspired, but give them a fragrance that combined this with a soft burst of freshness that mirrored that feeling of anticipation and excitement at the first light of day.” Will Andrews, Fragrance Creation Team
The fragrance was designed around three important parts that make up today’s modern woman being; light, inspiration and elegance. I really love the inspirational message they are sending with this campaign saying “the day starts at dawn – write your own story” because I am a true believer that every day presents an option for a fresh start!
Thinking about what would be the perfect first light of day for me, it would probably have to be somewhere sunny and overlooking the ocean. I’d love to wake up every day with the sun streaming in (when I open the curtains that is) and having the sound of the waves softly in the background. This would definitely beat hearing the overground going past my house every morning, haha, even though I have to admit it this has almost become quite a comforting sound to me now!
Oh and, as usual, how beautiful does Gwyneth look in these promotional images for Jour Pour Femme? I am definitely very curious to check out this new fragrance, are you?
BOSS JOUR Pour Femme will be coming soon to Boots, before going nationwide at the end of July. Click here to score yourself a free sample of the fragrance at Boots.com.
Plus be the first or second person to purchase a bottle of BOSS Jour pour femme when it launches and you will receive a £1,000 HUGO BOSS fashion store shopping voucher as a special gift!
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